Marketplace image specs
Shopify jewelry photo requirements
Shopify product images need 2048 px or more recommended. Every rule below links to Shopify’s own page, checked October 5, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Maximum resolution | Product and collection images can be "up to 5000 x 5000 px, or 25 megapixels". The Files page agrees: "resolution maximum of 25 MP". source | Required |
| Maximum resolution (Uploading images page, conflicting figure) | "Images uploaded to Shopify can't exceed either of the following limits: 20 megapixels" or "20 megabytes". The same page also says you can "Upload higher resolution images up to 5000px x 5000px or 25 megapixels". source | Required |
| Max file size | Product images must be "smaller than 20 MB". The Files page agrees: "Maximum file size of 20 MB". source | Required |
| File types (Files / file picker) | Image file requirements: "File formats: JPEG, PNG, WEBP, HEIC, and GIF". source | Required |
| Aspect ratio (allowed range) | Image aspect ratio must be "between 100:1 and 1:100." source | Required |
| File names | File names cannot begin with a period. They shouldn't end with "pico, icon, thumb, testing, small, compact, medium, large, or grande", because these may trigger CDN image transformation requests. source | Required |
| Number of images | "You can add a maximum of 250 images, 3D models, or videos to a product." No minimum is stated for the online store. source | Required |
| Variant images | "you can only add one image to each product variant." "Product variants don't support other types of media, such as 3D models or videos." For more images per option (for example metal or stone), add them to the product media gallery in order. The Combined Listings app is on Shopify Plus and Enterprise plans only. source | Required |
| Video | Up to 10 minutes; up to 1 GB; up to 4K (4096 x 2160 px); .mp4, .mov or .webm ("Shopify converts and serves all videos as .mp4 or HLS format"). Files page adds: minimum width and height 100 px, maximum 120 fps, minimum length 0.25 s. Embeds: YouTube and Vimeo only. source | Required |
| Video / 3D caps by plan | Video and 3D model limits: Starter/Retail/Basic 250, Grow 1,000, Advanced 5,000, Plus 50,000, Enterprise 100,000. Max 1,000 video uploads per week. Storage: 100 GB (Starter–Basic), 300 GB (Grow), 500 GB (Advanced), 1 TB (Plus), 10 TB (Enterprise). source | Required |
| Shop channel eligibility | "Your products have an image, price, and product category." Error: "The product image needs to exist on one of the product variants." No resolution or background specs. source | Required |
| Recommended size | "High resolution photos look more polished and professional to your customers. For square product images, a size of 2048 x 2048 px usually displays best." source | Recommended |
| File types (product media page) | "The best file type for most product images is PNG, followed by JPEG. Other accepted file types are TIFF, BMP, GIF, SVG, HEIC, and WebP." source | Recommended |
| File types (Uploading images page) | Supported: "JPEG, Progressive JPEG, PNG, GIF, HEIC, WebP". "Other file types such as TIFF (Tagged Image File Format) and BMP (Bitmap) are accepted but will be converted to JPEG/PNG on upload." Use JPEG for "products, banners or slideshows, pages and blog posts" and PNG for "logos, icons, borders and trims". source | Recommended |
| Web file weight | "aim for no larger than 200 KB, with lower numbers being better." Don't over-compress, because it "could cause your image to become blotchy." source | Recommended |
| Color profile | "When images are uploaded to Shopify, their color profile is removed." "When an uploaded image doesn't include a color profile, sRGB ... is assumed by the web browser." Shopify recommends removing the color profile before uploading (Photoshop/Illustrator: Edit > Assign Profile > "Don't Color Manage This Document"). source | Recommended |
| Aspect ratio (consistency) | "use a consistent aspect ratio ... for all the images that you add as your featured" (main) images. Media editor: "Using a consistent aspect ratio for all the images of a particular type makes them display better side by side, because they all display as the same size." source | Recommended |
| Aspect ratio (crop, don't resize) | To change proportions, crop rather than resize: resizing "can distort your image" when the aspect-ratio lock is off. source | Recommended |
AI-edited and rendered images on Shopify
Shopify has no rule against AI-generated or AI-edited images on your own store, and ships its own AI tools for background replacement, image generation and outpainting. Its guidance is to review AI output for errors, because the images still have to represent what you sell.
Whatever a marketplace allows, buyers return jewelry that does not match its photos. Start from a real photo of the actual piece, keep the metal, stones and size accurate, and use editing for the background, lighting and presentation.
Frequently asked questions
Shopify's image rules call for 2048 px or more recommended. See the table above for the source of each rule.
Shopify has no rule against AI-generated or AI-edited images on your own store, and ships its own AI tools for background replacement, image generation and outpainting. Its guidance is to review AI output for errors, because the images still have to represent what you sell.
Related tools & specs
Check your photo free
Test a photo against Shopify's size, background and fill rules in your browser.
Jewelry background removal
Put the piece on a clean white or styled background from your own photo.
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