Marketplace image specs
Flipkart jewelry photo requirements
Flipkart sets its product image rules in its seller help pages. The main image should be on a white background. Every rule below links to Flipkart’s own page, checked October 5, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Minimum size | Seller Hub image panel: "Image Resolution - Use clear color images with minimum resolution of {minimumResolution} px." The server fills in the pixel value for each vertical after login. No public page states the number for jewellery verticals. source | Required |
| Max file size | Seller Hub image upload error: "The image file size exceeds the maximum limit of 15MB". source | Required |
| Main image / image order | "Check out the sample images to ensure you provide the correct Image View. e.g. First Image has to be the Front View" and "Drag images to the desired position to re-order the images". The panel is titled "Follow Image GuideLines to reduce the Quality Check failures". source | Required |
| Primary image ownership | "Only the creator of the FSN can change the primary image" and "Please navigate to other views for image changes or additions". In edit mode: "Primary images cant be edited/re-ordered". source | Required |
| Mandatory views | Tips for a good raw image: "Ensure all mandatory views (front,back,detail) are present". Which views are mandatory for each jewellery vertical is served per vertical after login. source | Required |
| Accuracy / not misleading | Terms of Use: "Listings may only include text descriptions, graphics, pictures or videos that describe your item for sale." "The listing description of the item must not be misleading and must describe the actual condition of the product. If the item description does not match the actual condition of the item, you agree to refund any amount that you may have received from the Buyer." Sellers also must not upload… source | Required |
| Image rights / stolen images | "You shall not host, display, upload, modify, publish, transmit, update or share any information or image which: a. belongs to another person and over which you have no right". Listed items must "not infringe upon the intellectual property, trade secret or other proprietary rights or rights of publicity or privacy rights of third parties." source | Required |
| Props/models (consent and decency) | Sellers must not upload any image which "contains unauthorised videos, photographs or images of another person (whether a minor or an adult)", or content that is obscene, including "'indecent representation of women' within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986". source | Required |
| Prohibited image content | Prohibited content: "Deceptive, false, or misleading" content; "Content promoting competitor's websites or any product without Brand Authorization"; "Product image / graphic / language which are obscene, profane, lascivious, foul, vulgar, sexually explicit in nature, suggestive language or double entendres"; and political content or images. source | Required |
| Quality check | Listings go through QC. The Seller Hub panel is titled "Follow Image GuideLines to reduce the Quality Check failures" and lists failure comments for each image. Help article: "offer images of your product as per the guidelines so your customer knows what they can expect when they order from you". This feeds the Seller Score through ratings. source | Required |
| Category-specific image mandates | Flipkart Ads page, under the heading "Product images in-line with category mandates": "it is crucial to utilise product images that comply with category requirements." source | Required |
| Images required for listing | FAQ: "To list products on Flipkart.com, you need to provide product details, set competitive prices, include high-quality images, manage your inventory, and provide accurate shipping information." source | Required |
| Images required for listing | A new product listing needs "complete information and create a new listing with details like description, dimensions, features, images, and usage instructions." Also: "providing precise and comprehensive information about your product, along with clear and captivating images, can increase its visibility on our platform by up to 15%." source | Required |
| Image hosting / bulk upload | Bulk Drive setup: "Create a Master Folder in Google Drive - Single, public folder on Drive"; "Inside, create distinct folders for each product and name it with that product's SKU"; "Name images in order: 1.jpg, 2.jpg, 3.jpg, etc."; "Invalid names (e.g., red-shirt.jpg) will be ignored by the system." source | Required |
| Image hosting (older help article) | "If your images are taken from a website not supported by Flipkart or if the privacy settings are not correct, then your image will likely be rejected by the Quality Control team at Flipkart." Supported sites: "dropbox.com, drive.google.com, and photobucket.com". Privacy must be "changed from 'private' to 'public'". (date_updated 2019-07-10.) source | Required |
| Video | "Max 2 videos allowed per product" (the bundle builds this as "Max ".concat(b,...) with b=2), "Allowed Format: MP4", "Max file size: 100 MB per video", "Allowed Aspect ratio: 3:4 or 9:16", "Minimum resolution: 720 × 960 px", "Allowed Video Length/Duration: 5 sec – 2 min". QC rules: "Product details shown in the video must match the listing images and attributes.", "Audio should be only in English or Hindi.", "Do… source | Required |
| Jewelry-specific rules (hallmark / KYC, non-image) | "In the event of sale of jewellery, the Seller shall provide a hallmark certificate (in accordance with applicable laws) along with the product at the time of delivery." "In the event of sale of jewellery, Seller shall ensure conduct of Buyer KYC in accordance with the prevention of anti-money laundering laws". source | Required |
| Jewelry-specific rules (prohibited materials) | Prohibited: "Wildlife Animal Articles such as ivory or bone made items". Also prohibited: products made from "corals such as orange pipe coral, reef-building coral, fire coral, black coral, and sea fan, Molluscs" under "Schedule 1, Part 4, Wildlife act, 1972". Example: "Reef-building coral / Mollusca Shell / Conch Shell / Shankha / Seashell". source | Required |
AI-edited and rendered images on Flipkart
Flipkart publishes no explicit rule on AI-generated or rendered images. Its Seller Hub asks for authentic product photos, and its Terms of Use forbid images that are false, inaccurate or misleading, so an AI image that misstates metal colour, stones or size breaks the terms even though AI is never named.
Whatever a marketplace allows, buyers return jewelry that does not match its photos. Start from a real photo of the actual piece, keep the metal, stones and size accurate, and use editing for the background, lighting and presentation.
Frequently asked questions
For the main image, Flipkart asks for a white background. Additional images can usually show the piece worn or in a setting.
Flipkart publishes no explicit rule on AI-generated or rendered images. Its Seller Hub asks for authentic product photos, and its Terms of Use forbid images that are false, inaccurate or misleading, so an AI image that misstates metal colour, stones or size breaks the terms even though AI is never named.
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