Marketplace image specs
Mercado Libre jewelry photo requirements
Size rules for Mercado Libre product images: at least 500 px on the longest side, 1200 px recommended. The main image should be on a pure white background. Every rule below links to Mercado Libre’s own page, checked October 20, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| White background | Help Center, product photos: "Tus fotos deben tener fondo blanco puro creado digitalmente con un editor de fotos." [Your photos must have a pure white background created digitally with a photo editor.] Same page: "Ten en cuenta que en algunas categorías de “Moda” y “Hogar y Muebles” podrás usar fondos en contexto." [Note that in some Fashion and Home & Furniture categories you may use in-context backgrounds.] source | Required |
| Image size and zoom | "Consigue una resolución donde el lado menor sea de al menos 50 píxeles y el lado mayor de 500 píxeles como mínimo; sin embargo, para que tus compradores puedan hacer zoom, te recomendamos fotos de 1200 x 1200 píxeles." [Get a resolution where the shorter side is at least 50 pixels and the longer side at least 500 pixels; however, so buyers can zoom, we recommend 1200 x 1200 pixel photos.] Mercado Libre's developer docs give 500 x 500 px as the minimum (see the file format row), so aim for at least 500 px on both sides. source | Recommended |
| How much of the frame the product fills | "Asegúrate de centrar el producto, que ocupe el 95% del total de la imagen y evita incluir márgenes." [Make sure the product is centered, fills 95% of the whole image, and avoid margins.] source | Recommended |
| Aspect ratio | "Asegúrate de que el ancho y alto de las fotos sean iguales. El ideal son imágenes cuadradas o con una proporción similar." [Make sure photo width and height are equal. The ideal is square images or a similar ratio.] source | Recommended |
| File format, file size and pixel limits (developer docs) | Under "Recomendaciones para subir imágenes" [Recommendations for uploading images]: "JPG, JPEG y PNG." ... "Puedes cargar imágenes de hasta 10 MB." [You can upload images up to 10 MB.] ... "El tamaño máximo aceptado es 1920 x 1920 px (versión F) y el mínimo es 500px x 500px (versión M)." [The maximum accepted size is 1920 x 1920 px and the minimum is 500 x 500 px.] source | Recommended |
| Automatic image checks on the main photo | "Actualmente esta API sólo diagnostica por los siguientes criterios (según corresponda por categoría): Fondos no blancos (white_background). Incumplimiento de tamaño mínimo (minimum_size). Textos o logos no permitidos (text_logo). Marcas de agua (watermark)." [The image-diagnosis API currently checks, depending on category: non-white backgrounds, minimum size, disallowed text or logos, watermarks.] The main image (thumbnail) is "la que tiene reglas más estrictas" [the one with the strictest rules]. source | Required |
| Watermarks | Listings can be moderated for image quality (tag poor_quality_thumbnail). Example moderation message: "La foto de portada contiene marcas de agua. Corregila para recuperar exposición." [The cover photo contains watermarks. Fix it to recover exposure.] source | Required |
| Logos, text, product cut off or touching the edges | Example moderation remedies for cover photos: "Tu producto no debe verse cortado o tocar los bordes de la imagen." [Your product must not look cut off or touch the edges of the image.] and "Eliminá tus fotos que contienen logos y/o textos." [Remove your photos that contain logos and/or text.] source | Required |
| Borders, QR codes and other added elements | "Evita agregar elementos adicionales a tus fotos, como: Logos de tu empresa. Instructivos de compra o entrega. Códigos QR. Textos que no sean del producto. Bordes. Datos de contacto." [Avoid adding extra elements to your photos, such as: your company logos, purchase or delivery instructions, QR codes, text that is not part of the product, borders, contact details.] source | Recommended |
| Mercado Libre badges and promo banners | "No agregues etiquetas o atributos de Mercado Libre" [Do not add Mercado Libre labels or attributes], for example "Atributos, como “Más vendido”." [attributes such as "Best seller"], "Reputación, como “MercadoLíder”." [reputation such as "MercadoLíder"] and "Banners promocionales, como “Oferta relámpago”." [promo banners such as "Lightning deal"]. source | Required |
| One product only; packaging and context from the second photo | "Usa fotos solo del producto que estás publicando y no muestres varios juntos." [Use photos only of the product you are listing and do not show several together.] "Muéstralo desde distintos ángulos, en contexto y con su empaque solo a partir de la segunda foto" [Show it from different angles, in context and with its packaging only from the second photo onward]. source | Recommended |
| Photos must show the actual item (accuracy) | Listing Policies: "En el caso de que se incluya una fotografía o un video, estos deberán corresponder específicamente al artículo que se ofrece." [If a photo or video is included, it must correspond specifically to the item being offered.] Also: "El bien ofrecido por el Usuario Vendedor debe ser exactamente descrito en cuanto al estado, condición, tamaño, marca, modelo, color, material y demás características relevantes." [The item must be exactly described as to condition, size, brand, model, color, material and other relevant features.] source | Required |
| Contact details in images | Listing Policies: "Se establece que está prohibida la inserción de información personal o cualquier forma de contacto ... tanto en la descripción, imágenes, fotografías, preguntas y respuestas sobre el artículo, así como en el seudónimo." [Inserting personal information or any form of contact is prohibited in the description, images, photos, questions and answers, and the username.] (Exceptions apply to vehicles, real estate and services categories.) source | Required |
| Copyright and photo ownership | Heading: "Elige fotos de tu propiedad o con autorización de uso" [Choose photos you own or are authorized to use]. "Si seleccionas fotos de Internet, asegúrate que sean de uso libre y que no infrinjan derechos de autor." [If you pick photos from the internet, make sure they are free to use and do not infringe copyright.] source | Recommended |
| AI-generated or AI-edited content | AI Terms of Use: "Quienes decidan usar las herramientas de IA, deberán revisar el contenido que generen antes de su publicación para garantizar que los resultados que arrojen se ajusten a los Términos y Condiciones de Uso del Sitio y todos sus anexos y a las leyes que resulten aplicables. Así, serán los únicos responsables por la exactitud, legalidad y calidad del contenido que publiquen." [Those using AI tools must review what they generate before publishing so it complies with the Terms and the law; they are solely responsible for its accuracy, legality and quality.] source | Required |
| Number of images | No single number is published; the limit is set per category: "identifica el máximo de imágenes por publicación permitidas (max_pictures_per_item y max_pictures_per_item_var) según su categoría." [identify the maximum images allowed per listing (max_pictures_per_item and max_pictures_per_item_var) according to its category.] source | Not stated |
AI jewelry photos on Mercado Libre: what’s allowed
Mercado Libre publishes no rule against AI-made or AI-edited photos. Its AI Terms of Use say anyone who uses AI tools must review what they generate before publishing, and is solely responsible for its accuracy and for following the site rules and the law. Its Listing Policies require every photo to correspond specifically to the item offered, and the item to be exactly as described. For jewelry, an AI-edited image must still show the real piece as it is.
The jewelry photos that do well on Mercado Libre start as a real photo of the piece you are selling. From there, AI photo editing does the slow work: it swaps a cluttered table for a clean white or styled background, evens out the lighting, brings back the sparkle in the stones and can show the piece worn on a model. What stays the same is the piece itself, so check that the metal color, stone count and size in the finished image match what the buyer will open.
That is how Hues works. You upload your own product photo, and every image it makes is built from that photo, ready for your Mercado Libre listing.
Frequently asked questions
Mercado Libre's image size rules: at least 500 px on the longest side, 1200 px recommended. An aspect ratio of 1:1 (square) is recommended. See the table above for the source of each rule.
For the main image, Mercado Libre asks for a pure white (RGB 255, 255, 255) background. Additional images can usually show the piece worn or in a setting.
Mercado Libre publishes no rule against AI-made or AI-edited photos. Its AI Terms of Use say anyone who uses AI tools must review what they generate before publishing, and is solely responsible for its accuracy and for following the site rules and the law. Its Listing Policies require every photo to correspond specifically to the item offered, and the item to be exactly as described. For jewelry, an AI-edited image must still show the real piece as it is.
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