Marketplace image specs
Walmart Marketplace jewelry photo requirements
Walmart Marketplace product images need at least 1500 px on the shortest side, 2200 px or more recommended. The main image should be on a pure white background. Every rule below links to Walmart Marketplace’s own page, checked October 5, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| General compliance / enforcement | "As a Marketplace seller, you must comply with Walmart Marketplace's image guidelines and requirements." FAQ: "Noncompliance may result in products being unpublished." Notes: "Walmart reserves the right to remove any images that violate Walmart policy." (Page last updated May 12, 2026.) source | Required |
| Content restrictions (offensive / explicit) | "Images must not violate the Prohibited Products Policy or any other Walmart policies." This includes "Content that portrays, glorifies, or promotes hatred, violence or discrimination", "Content that displays explicit nudity or vulgar language", "Content that contains obscene, sexually suggestive or pornographic material" and "Content deemed culturally inappropriate or insensitive." Models and on-body shots are… source | Required |
| File types | "File Format: JPEG, JPG, PNG, BMP (GIF images aren't permitted)"; "Color Format: RGB"; "Bit Depth: 8 bits per pixel". source | Required |
| Max file size | "File Size: 5MB or less" source | Required |
| Minimum size | "Minimum Pixel Dimensions for Zoom: 1500px x 1500px". No separate absolute upload minimum is stated. source | Required |
| Aspect ratio | "Aspect Ratio: 1:1 (Square)" source | Required |
| Main image background | Requirements table: "Background: Seamless white (255/255/255 RGB)". Additional guidelines: "Main images should feature items on a seamless white background. Images of larger items may feature the item in an expected environment." Jewelry is not a larger item, so its main image should be on pure white. source | Required |
| Product fill / cropping | "Crop the item as close as possible to the image frame. Avoid excessive background space around the item. Don't resize smaller images to fill space, as this reduces image quality." No fill percentage is stated. source | Required |
| Image quality / lighting | "All images must be in focus and professionally lit." source | Required |
| Duplicate images | "There should be no image duplication on the item page." source | Required |
| Image accuracy (image guide) | "All images should correspond with the product name and type." "All images should correspond with key attributes in the product name." "All images should include the product or product features. Using images indicating that a product is out of stock or sold out is prohibited." source | Required |
| Image accuracy (product details policy) | "All claims, images and descriptions must match the actual product delivered, including size, color, quantity, materials/ingredients, features, benefits and limitations." (Product details policy, last updated May 21, 2026.) source | Required |
| Stock photos | FAQ "Can I use stock photos?": "No, stock photos are not allowed. You must use actual product images that accurately reflect the product being sold on Walmart Marketplace." source | Required |
| Text/watermarks/logos | "The main image shouldn't contain watermarks, your name or your logo." "The images shouldn't include any claims or promotional language about the item." "Images shouldn't include Walmart or other retailer/eCommerce platform logos or names." "Images shouldn't include languages other than English." FAQ: "Images can't contain descriptions of the item's condition (e.g., good, grade A, scratched, refurbished, etc.)." source | Required |
| English / conflicting information in images | "All product labels, information and images in a Walmart.com listing must be in English and must not contain any conflicting information. Information may be displayed in other languages if the information also appears in English." source | Required |
| Props / accessories | "The main image can't show accessories that aren't included with the item, as it may confuse the customer. Avoid positioning too many props in the image." For jewelry, this covers ring boxes, busts, chains or earring cards that are not included with the item. source | Required |
| Placeholder images | "If images are not yet available for your item, use only this designated Walmart placeholder image. Do not use any other placeholder images. Your item won't be published until you've replaced the placeholder image with an actual product image." source | Required |
| Image URL hosting | "Image URLs must end in an image file type (.jpg, .png, etc.)"; "URL port of communication must be 8080, 80, 443 or 8443"; "Most Amazon image URLs can be accepted if they meet the guidelines on this page". Unsupported: URLs that aren't publicly accessible, URLs that are HTML pages, URLs containing a query, URL paths with special characters that aren't encoded, certain Photobucket URLs, and Dropbox URLs. source | Required |
AI-edited and rendered images on Walmart Marketplace
Walmart allows AI-generated images on condition that they are truthful, accurate and not misleading. Sellers are responsible for reviewing AI content before publishing, and every image must match the product delivered, including size, colour and materials.
Whatever a marketplace allows, buyers return jewelry that does not match its photos. Start from a real photo of the actual piece, keep the metal, stones and size accurate, and use editing for the background, lighting and presentation.
Frequently asked questions
Walmart Marketplace's image rules call for at least 1500 px on the shortest side, 2200 px or more recommended, with 1:1 (square) required. See the table above for the source of each rule.
For the main image, Walmart Marketplace asks for a pure white (RGB 255, 255, 255) background. Additional images can usually show the piece worn or in a setting.
Walmart allows AI-generated images on condition that they are truthful, accurate and not misleading. Sellers are responsible for reviewing AI content before publishing, and every image must match the product delivered, including size, colour and materials.
Related tools & specs
Check your photo free
Test a photo against Walmart Marketplace's size, background and fill rules in your browser.
Jewelry background removal
Put the piece on a clean white or styled background from your own photo.
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