Marketplace image specs
Shopee jewelry photo requirements
Size rules for Shopee product images: at least 500 px on the shortest side. The main image should be on a white background. Every rule below links to Shopee’s own page, checked October 5, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Minimum size (Shopee Mall cover) | SG Mall cover images: "Image must be clear, sharp and have a minimum resolution of 500 x 500 pixels". source | Required |
| Aspect ratio | "Currently, it is mandatory to upload product images of 1:1 display ratio for all listings. You must still upload 1:1 images before uploading 3:4 images." 3:4 is optional, and images are "automatically cropped" to it. Shopee says 3:4 gives more space to show "intricate patterns/designs". source | Required |
| Aspect ratio (Open Platform API) | The upload_image ratio parameter is "only applicable to whitelisted sellers. only support 1:1 and 3:4; 1:1 by default." For scene "normal", "we will process the image as a square image, it is recommended to use when uploading item image". add_item image_ratio: "1:1" (default) or "3:4", and 3:4 is "only applicable to whitelisted seller." source | Required |
| File types / max file size (Seller Centre Media Space) | "Files need to be in JPEG/JPG/PNG format"; "Images cannot be larger than 2MB"; "Duplicates will be skipped during upload". Up to 60 files can be uploaded at once. source | Required |
| File types / max file size (Open Platform API) | v2.media_space.upload_image: "image files. Max 10.0 MB each. Image format accepted: JPG, JPEG, PNG. image number should be less than 9". source | Required |
| Main image background (PH) | "Automotive/Motorcycle listings are exempted from the requirement of having a solid or white background for its cover images or sample images". This implies the requirement applies to other categories, including jewellery. The PH table adds: "Ensure that the item stands out from the background, making it clear that it is the item being sold". source | Required |
| Main image background (Shopee Mall SG) | "Cover image must be against a solid background (white preferably)". Exception: "Product in Apparel, F&B, Ticket and Home & Living may use environment background in photos". Jewellery is not in the exception list. source | Required |
| Main image background (Shopee Mall PH) | "The cover image must have a solid white or light-colored background"; "The cover image should feature only the product being sold." source | Required |
| Product fill (Shopee Mall SG) | Cover: "Products sold must cover minimally 60% of image"; "Full product must be shown". Other images: "Product and props should fill at least 50% of the image frame"; "Cropped or close-up images are allowed". source | Required |
| Product fill (Shopee Mall PH) | "The cover image product should fill approximately 60% of the overall image frame"; "The full product must be in the cover image and cannot be cropped". Exception: "If the other images of the listing show/form the entirety of the product, the cover image may be cropped". "The product being sold must be the biggest/main item showcased in the image frame." source | Required |
| Number of images | SG: "You can upload up to nine images (including cover image) for each product SKU, and additional images for product variations such as different colours and sizes." The SG listing guide says the same thing another way: "Upload a relevant cover photo and up to 8 images to showcase your product". A cover photo is mandatory, because "listings cannot be published without a cover photo" (SG 12279). source | Required |
| Number of images | PH: "You are allowed to upload up to 9 images (including cover photo) for each product SKU. You can also upload additional images for product variations and size chart." source | Required |
| Description images | Up to 12 images can go in the product description. "Image must have an aspect ratio within 0.5 to 32"; "File dimension should at least be 1000px x 32px. There is no maximum dimension"; "File size cannot be larger than 2MB." MY article 12477 gives the same limits. source | Required |
| Text/watermarks/logos (Shopee Mall SG) | Cover: "No watermarks, montages, borders, text or other graphics allowed"; "The logo must be at top left corner and not exceed 10% of image". Listed as an exception: "Use words concisely for deal details; no sales tout". source | Required |
| Minimum size (cover image, SG) | The key-factor table (an image inside the article) says: "Minimum image dimension: 600 x 600 pixels"; "Minimum image resolution: 72dpi"; "Do not distort the product proportions". source | Recommended |
| Minimum size (cover image, PH/MY) | PH: "Choose an image with a minimum dimension of 500x500 pixel"; "Choose an image with a minimum resolution of 72dpi"; "Do not distort the product proportions". The key-factor tables in PH 2989 and MY 370 also say "Minimum image dimension: 500x500 pixel" and 72dpi. source | Recommended |
| Minimum size (cover image, MY) | The key-factor table (an image) says: "Minimum image dimension: 500x500 pixel"; "Minimum image resolution: 72dpi"; "Do not distort the product proportions". source | Recommended |
| Aspect ratio (campaign frames, PH) | A 3:4 image may not suit a listing that will use campaign frames. "You may opt to use 1:1 images if campaign frames will be used." source | Recommended |
| Aspect ratio (listing quality criteria) | Minimum-images criterion: "Images must be in either the 1:1 or 4:3 aspect ratio". Under fitted images, an image counts as unfitted if "It is not in the 1:1 ratio". source | Recommended |
| Main image background | A good cover image should "Show the product and brand clearly", "Be taken against a background of a solid colour (preferably white)" and "Be well-lit". The table adds: "Take a well-focused shot of the product in a well-lit environment, preferably against a white background". source | Recommended |
| Main image background (listing quality clean background) | A cover image has a clean background if it has "A pure white/single-coloured background" or "A natural and real background with no more than 3 dominant colour tones". In addition: "The background covers at least 10% of the image area"; "The product's main body cannot be more than 90% of the image"; "Text, graphics, watermarks, props and objects not being sold must occupy no more than 25% of the background";… source | Recommended |
| Main image background (listing quality, MY) | Image criteria include "Images showing the complete product without white borders or edges", "Clear images", "Images with a clean background" and "No watermarks covering the product". source | Recommended |
| Product fill | SG, PH and MY key-factor tables: "Make sure the product covers at least 70% of the image"; "Use a frontal or 30-degree angle shot"; "Avoid zoomed-in and cropped photos". source | Recommended |
| Product fill / framing (listing quality) | An image is unfitted if "It does not fully occupy the frame and has some white spaces on the borders", "It is zoomed in so much that part of the product is not shown", "It is cropped too much ... (less than 85% of of the product is shown)", or "It has white borders that are clearly inconsistent with the background". Separately: "The product's main body cannot be more than 90% of the image". source | Recommended |
AI jewelry photos on Shopee: what’s allowed
Shopee allows AI-edited and AI-generated product photos in listings and builds its own AI tools, including AI Product Photo for new backgrounds and AI Model Try-On. What it enforces is accuracy: listing images must show the actual item, true to colour, with no untruthful presentation. The one explicit AI disclosure rule is for Shopee Video, where AI-enhanced product visuals must be flagged with the AI-generated toggle.
The jewelry photos that do well on Shopee start as a real photo of the piece you are selling. From there, AI photo editing does the slow work: it swaps a cluttered table for a clean white or styled background, evens out the lighting, brings back the sparkle in the stones and can show the piece worn on a model. What stays the same is the piece itself, so check that the metal color, stone count and size in the finished image match what the buyer will open.
That is how Hues works. You upload your own product photo, and every image it makes is built from that photo, ready for your Shopee listing.
Frequently asked questions
Shopee's image size rules: at least 500 px on the shortest side. An aspect ratio of 1:1 (square) is required. See the table above for the source of each rule.
For the main image, Shopee asks for a white background. Additional images can usually show the piece worn or in a setting.
Shopee allows AI-edited and AI-generated product photos in listings and builds its own AI tools, including AI Product Photo for new backgrounds and AI Model Try-On. What it enforces is accuracy: listing images must show the actual item, true to colour, with no untruthful presentation. The one explicit AI disclosure rule is for Shopee Video, where AI-enhanced product visuals must be flagged with the AI-generated toggle.
Related tools & specs
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Alibaba.com image size for jewelry: more than 350 x 350 px. See where Alibaba.com stands on AI images, with each source linked.
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