Marketplace image specs
eBay jewelry photo requirements
eBay product images need at least 500 px on the longest side, 1600 px or more recommended. Every rule below links to eBay’s own page, checked October 5, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Number of images (minimum and maximum) | "When you list an item for sale on eBay, you have to include at least one picture. The first picture you add, called the main photo, appears next to your item's title in search results. You can add up to 24 pictures." Seller Center: "More is more when it comes to photos. Add up to 24 to each listing." source | Required |
| Number of images (variations, API) | "Every listing is required to include at least one picture of the item"; "For most categories, sellers can include up to 24 pictures in one listing at no cost"; "Multiple SKU/Multiple-variation listings: A maximum of 12 pictures may be used per variation." source | Required |
| Minimum size | Picture policy: "Photos must be at least 500 pixels on the longest side." The help article words it as "Images should have a minimum resolution of 500 x 500 pixels", and Seller Center as "Images need a minimum resolution of 500 x 500 pixels". The policy wording (longest side) is the binding one. source | Required |
| Minimum size (API enforcement) | "All images, whether they are hosted by EPS or self-hosted, must comply with eBay picture requirements, including the requirement that all images must be at least 500 pixels on its longest side. If the image does not satisfy the 500 pixels requirement, the listing may be blocked." source | Required |
| File types | "make sure you're using one of the accepted file formats (JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC, or AVIF)". Developer docs: EPS accepts JPG, GIF, PNG, BMP, TIFF, AVIF, HEIC and WEBP; "Error 190203 is returned if you upload images in another format (such as PSD)"; "GIF images, PNG images, and JPG images retain their original format" and "Other non-JPG format files are converted to JPG". source | Required |
| Max file size | US help: "Browse to find the photos you want (maximum 12MB each)"; "Our photo uploader can take images up to 12MB in size"; "check each file size is no larger than 12MB each." eBay AU help and export.ebay.com still say 7MB for uploads (AU: "no larger than 7 MB each. If you're copying from a web address, the photo can be 12MB."). source | Required |
| Accuracy | Not allowed: "Photos that don't accurately represent the item" and "Placeholder images used to convey messages". source | Required |
| Borders | Not allowed: "Photos with added borders". export.ebay.com adds: "unless the border is a natural part of the photo, for example; when you take pictures of a square or rectangular item against a neutral backdrop." source | Required |
| Text/watermarks/logos | Not allowed: "Photos with added text, artwork or marketing material" and "Watermarks of any type, including those used for ownership attributions". Help: "Do not add graphics to images such as badges, logos, copyright notices or watermarks as they can affect your listing's placement in search results". Seller Center: "Don't add text, artwork, logos, or watermarks to your photos. It can prevent your images from… source | Required |
| Stock / catalog photos | Not allowed: "Stock photos for used, damaged, or defective items". Help tip: "You can't use a catalog or stock photo if you're listing an item as used." The Images, videos and text policy allows "Content from the eBay product catalog" ("You may also use images from eBay's catalog by using the Sell one like this feature"). source | Required |
| Image ownership / copied images | "sellers should write their own text and take their own photos and videos." Allowed: "Images, videos and text you created yourself, without any third-party content or intellectual property" and "Content from the eBay product catalog". Unless you have explicit written permission from the rights owners, not allowed: "Images, videos or text copied from websites or internet searches" and "Scans or text copied from… source | Required |
| Image quality | Restricted or not allowed: "Poor-quality videos or images that are blurry, undefined or distorted". Help: "Upload high resolution, larger photos that aren't blurry or pixelated. Small photos get blurry when enlarged". source | Required |
| Off-eBay links / contact info / personal data in images | Moderation rejects "Videos, images or audio content including any contact information, web links, URLs or calls to action that ask viewers to take actions on other sites (for example, "Go to xyz.com to learn more")" and "The publishing of any personally identifiable information". source | Required |
| Nudity / models | "Nudity and sexual content – Videos and images may not include nudity or displays of sexually oriented content." This matters when jewelry is shown on a model. source | Required |
| Jewelry-specific rules (Authenticity Guarantee) | Authenticity Guarantee is required for eligible jewelry and loose diamonds at $500 and above ("you cannot choose to bypass the authentication service"). For $200-$499 it is an optional buyer add-on at $40. Sellers must "accurately describe and photograph your item": "take as many photographs as needed. Ensure that you capture any defects, including tears in the box and any anomalies on the jewelry item"; "If… source | Required |
| AI-generated or AI-edited images (User Agreement) | "You assume full responsibility for the item offered and the accuracy and content of the listing, including listing content created using tools offered by eBay or third parties such as translation, image editing, and generative artificial intelligence tools". The agreement says it "is effective upon acceptance for new users, and from February 20, 2026 for existing users." source | Required |
| Video | "You can only add one video per listing". "The video should be .mp4 or .mov with a 150MB limit, or about one minute long". Format requirements: "The maximum supported video size is 150 MB"; "The maximum upload resolution is 1080p"; "Supported output resolutions are 240p, 360p, 480p, and 720p"; "MP4 file types- MPEG-4 Part 10 or Advanced Video Coding (MPEG-4 AVC)"; "Providing links to YouTube or other video… source | Required |
| Video (rejection reasons) | "We recommend videos shorter than 1 minute for the best viewing experience. Videos over 150MB are not allowed". "A video that is blurry, undefined or distorted is considered poor quality and not allowed". Infringing content, nudity, and off-eBay contact details or URLs are also rejected. source | Required |
AI-edited and rendered images on eBay
eBay does not ban AI images and does not require disclosure; its own app offers AI-generated backgrounds, with advice to use them for only a few photos. Under the User Agreement the seller stays fully responsible for the accuracy of listing content, including images edited or generated with AI tools.
Whatever a marketplace allows, buyers return jewelry that does not match its photos. Start from a real photo of the actual piece, keep the metal, stones and size accurate, and use editing for the background, lighting and presentation.
Frequently asked questions
eBay's image rules call for at least 500 px on the longest side, 1600 px or more recommended. See the table above for the source of each rule.
eBay does not ban AI images and does not require disclosure; its own app offers AI-generated backgrounds, with advice to use them for only a few photos. Under the User Agreement the seller stays fully responsible for the accuracy of listing content, including images edited or generated with AI tools.
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