Marketplace image specs
WhatsApp Business jewelry photo requirements
WhatsApp Business sets its product image rules in its seller help pages. Every rule below links to WhatsApp Business’s own page, checked October 20, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Images per item (WhatsApp Business app) | Every catalog item needs at least one photo: "Each product or service in a business catalog is required to have a unique title, at least one image displaying the product or service, and the country of origin for that product or service." source | Required |
| Maximum images per item (WhatsApp Business app) | Upload limit when adding an item in the app: "You can upload up to 10 images or videos. The size limit for a video is 50 MB." source | Required |
| Image review before items go live (WhatsApp Business app) | Every photo is checked by WhatsApp: "Every image and video uploaded to the catalog is subject to a review, which confirms that the image, video, product, or service meets the WhatsApp Business Messaging Policy." and "Catalog items will only be visible to your customers after they have been approved by WhatsApp." source | Required |
| File type, minimum size and file size (Meta Commerce Manager catalog) | For catalogs uploaded through Commerce Manager or a data feed (the kind connected to WhatsApp Business Platform accounts), the main image field says: "Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB." source | Required |
| Accurate representation (Meta Commerce Manager catalog) | Listed under product image requirements: "Images must accurately represent the specific product for sale." source | Required |
| Square format and recommended size (Meta shops on Facebook and Instagram) | Stated for shops on Facebook and Instagram, not for WhatsApp specifically: "Product images are displayed in square (1:1) format. Images must be at least 500 x 500 pixels, but 1024 x 1024 pixels is recommended." source | Recommended |
| Background and main image (Meta Commerce Manager catalog) | From Meta's recommendations for best image quality: "Make sure that the main image is clear and shows the entire product." and "Use product images with a white backdrop." source | Recommended |
| Text overlays and watermarks (Meta Commerce Manager catalog) | From Meta's recommendations for best image quality: "Don't include text in your images that overlays the product, calls to action, promo codes, watermarks or time-sensitive information like temporary price drops." source | Recommended |
| Placeholder images (Meta Commerce Manager catalog) | From Meta's recommendations for best image quality: "avoid adding a placeholder product image such as 'image coming soon' and wait until the final image is ready before uploading your product." (Meta's page puts image coming soon in double quotes.) source | Recommended |
| Multiple angles and close-ups (Meta Commerce Manager catalog) | From Meta's recommendations for best image quality: "We recommend 4 or more images." and "Include a mix of images that show the product from different angles, including close-ups of texture or details. You may want to include lifestyle images, such as of people using or wearing the product." source | Recommended |
| Commerce Policies apply to WhatsApp catalogs | The WhatsApp Business Messaging Policy (last updated September 23, 2026) says: "If you use Catalogs, or provide any other commerce experiences to sell goods or services, you must comply with the policies and prohibitions listed in the Meta Commerce Policy as well as all applicable terms, laws and regulations." source | Required |
| Misleading and sexually suggestive listings (Meta Commerce Policies) | Meta's Commerce Policies name the "WhatsApp Business Catalog" in scope and say: "Commerce content may not contain misleading, violent or hateful products and offers." and "Commerce content may not promote the buying, selling, or trading of adult products and may not position products in a sexually suggestive manner." source | Required |
| Counterfeits and copied designs (Meta Commerce Policies) | "Commerce content may not infringe upon or violate the intellectual property rights of any third party, including any copyright or trademark." This includes "the promotion or sale of counterfeits, such as goods that copy the trademark (name or logo) and/or distinctive features of another company's products so as to imitate the genuine product." source | Required |
AI jewelry photos on WhatsApp Business: what’s allowed
WhatsApp's catalog help pages, the WhatsApp Business Messaging Policy, Meta's Commerce Policies and Meta's catalog image specifications set no rule for or against AI-generated or AI-edited images, and none asks you to label them. What Meta does require is accuracy: catalog images "must accurately represent the specific product for sale," and commerce content "may not contain misleading" products and offers. In the WhatsApp Business app, every image is reviewed against the Messaging Policy before the item is shown to customers. For a jewelry seller, an edited photo has to show the actual piece being sold.
The jewelry photos that do well on WhatsApp Business start as a real photo of the piece you are selling. From there, AI photo editing does the slow work: it swaps a cluttered table for a clean white or styled background, evens out the lighting, brings back the sparkle in the stones and can show the piece worn on a model. What stays the same is the piece itself, so check that the metal color, stone count and size in the finished image match what the buyer will open.
That is how Hues works. You upload your own product photo, and every image it makes is built from that photo, ready for your WhatsApp Business listing.
Frequently asked questions
WhatsApp's catalog help pages, the WhatsApp Business Messaging Policy, Meta's Commerce Policies and Meta's catalog image specifications set no rule for or against AI-generated or AI-edited images, and none asks you to label them. What Meta does require is accuracy: catalog images "must accurately represent the specific product for sale," and commerce content "may not contain misleading" products and offers. In the WhatsApp Business app, every image is reviewed against the Messaging Policy before the item is shown to customers. For a jewelry seller, an edited photo has to show the actual piece being sold.
Related tools & specs
Check your photo free
Test a photo against WhatsApp Business's size, background and fill rules in your browser.
Jewelry background removal
Put the piece on a clean white or styled background from your own photo.
bol.com jewelry photo requirements
bol.com image size for jewelry: at least 500 x 500 px, and 1200 x 1200 px or more for zoom. See where bol.com stands on AI images, with each source linked.
Etsy jewelry photo requirements
Etsy image size for jewelry: at least 635 px on the shortest side, 2000 px recommended. See where Etsy stands on AI images, with each source linked.
Amazon jewelry photo requirements
Amazon image size for jewelry: at least 500 px on the longest side to upload, and 1500 px or more in its jewelry style guide. Each rule links to its source.
Amazon.in jewelry photo requirements
Amazon.in image size for jewelry: at least 500 x 500 px to upload, and 1000 px or more in its jewelry style guide. See where Amazon.in stands on AI images.
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