Marketplace image specs

TikTok Shop jewelry photo requirements

TikTok Shop product images need at least 600 px on the shortest side. The main image should be on a pure white background. Every rule below links to TikTok Shop’s own page, checked October 5, 2026.

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The rules

Topic	Rule	Status
Minimum size	"All product images must be at least 600 x 600 pixels." source	Required
Minimum size / file types / max file size / number of images (Add Products form)	The Add Products form specifies image dimensions of "600 × 600 px", "Maximum file size: 10 MB", "Up to 9 files", formats "JPG, JPEG, PNG", "At least 1 image is required" and "A maximum of 9 images per product." source	Required
File types / max file size (Media Center upload)	Media Center image uploads: "Supported formats are JPG, PNG, or JPEG formats, with a maximum size of 5MB. The image size should be bigger than 300×300." source	Required
Number of images	"Sellers may upload up to 9 square images. 1 must be selected as the main product image." source	Required
Aspect ratio	The Product Listing Policy specifies "up to 9 square images". The bulk-listing FAQ recommends 1:1 but says 3:4 to 4:3 also uploads. It adds: "if your image aspect ratio doesn't fall within the 3:4 to 4:3 range and you decide to utilize this Excel listing tool, we'll automatically add white borders to your images, adjusting them to a 1:1 aspect ratio". source	Required
Main image background	"The main image must have a pure white background and be an objective and straightforward representation of the product for sale." source	Required
Main image content / product fill	"The main image must show the front physical view of the product." The quality guide adds: "The first or main image in your PDP should clearly show the main body of the product" and "shouldn't have too much text". The Add Products form says the main image "should show the entire product." TikTok states no fill percentage. source	Required
Additional images / angles	"Additional images must show the front, back, sides, and other details, including accessories. Photos may also display key features, usage scenarios, variations, styled scenes, close-ups, and size comparisons. Multiple images showing the same angle are not allowed." source	Required
Text/watermarks/logos/borders (all images)	"All product images must not include any added logos, text, borders, watermarks, or graphics covering the product or in the background." Redirecting customers off-platform is also prohibited ("QR codes, website links, and more"). "Do not include branding or references to 'TikTok' (without TikTok's prior authorization)". source	Required
Text/stickers/filters (first image and listing guide)	Avoid "any added text, graphics, or blurring effects" on the first image. Do not use "marketing or promotion stickers". Do not use "mosaics or filters (like contrast or blurring)". Avoid "misleading images". "Do not include any information that tries to redirect customers away from TikTok Shop." source	Required
Main image representation / staging / mosaic / stickers (quality tier)	"The first or main image in your PDP should not use any techniques that would confuse the customer. The image must not contain any text, logos, watermarks, borders, graphics covering the product, or any staging with multiple product variants." "Mosaic: PDP images must not use mosaic effects that cause messy layouts. A maximum of 9 images are allowed for any mosaic image." "Promotion stickers: Don't add any… source	Required
Accuracy / only what customer receives (props)	"All product images must accurately and clearly represent the product that is for sale. Placeholders and digital renderings of a product are not allowed. Images must include only what the customer will receive." "All content, including text and photos, must be an accurate and consistent representation of the product itself." Misleading "before and after" images are prohibited. source	Required
Renders or CGI	"Placeholders and digital renderings of a product are not allowed." (Product Listing Policy). The listing-quality guide says the same: "PDP images should be valid and not corrupted. Digital renderings are not allowed." The listing guide adds: avoid "placeholders or digital renderings of a product". source	Required
Color / black-and-white	"Images must be in color. Black-and-white images are not acceptable." Listings "must not significantly misrepresent the product's actual color". source	Required
Scale / size accuracy	Images must show "the product's true dimensions and scale" and "accurately reflect what the customer will receive". source	Required
Brand identifiers	"If your product is branded, ensure all brand identifiers (like brand names, logos, and slogans) are clearly visible". The listing guide also says not to add another brand's identifiers to an unbranded product, and not to alter a branded product's identifiers. source	Required
Props/models	"Children's swimwear and undergarments must be displayed flat and cannot feature child models or mannequins. For other categories, the use of child models and mannequins is permitted, provided all images comply with all other TikTok policies." "Do not use another person's name, image, or likeness for commercial purposes, such as endorsements or merchandise, without their permission." source	Required
Props/models (prohibited imagery)	"Images or videos depicting the following are strictly prohibited: Explicit or suggestive sexual imagery or activity; Child sexual abuse material (CSAM); Negative body image or mental health themes; Animal abuse; Violent or shocking themes; Hateful or discriminatory words and symbolism". source	Required

AI-edited and rendered images on TikTok Shop

TikTok Shop allows AI-generated content when it accurately represents the real product. It prohibits using AI to change a product's size, colour, shape or material, exaggerate scale, add special-effect visuals or use rendering effects that hide the product's real appearance. Editing to improve quality, lighting and colour is allowed.

Whatever a marketplace allows, buyers return jewelry that does not match its photos. Start from a real photo of the actual piece, keep the metal, stones and size accurate, and use editing for the background, lighting and presentation.

Frequently asked questions

TikTok Shop's image rules call for at least 600 px on the shortest side, with 1:1 (square) recommended. See the table above for the source of each rule.

For the main image, TikTok Shop asks for a pure white (RGB 255, 255, 255) background. Additional images can usually show the piece worn or in a setting.

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