Virtual necklace try-on: show how a necklace falls before checkout

How necklace try-on renders a neckline

Necklaces are bought on drop and proportion, and neither is visible on a flat lay. A sixteen-inch chain and an eighteen-inch chain look nearly identical coiled on white; on a neckline they sit in two obviously different places. Rendering the piece on a model puts the chain where it will actually fall, against skin and a collarbone, at the scale a shopper will wear it.

The pendant, the chain gauge and the clasp are held to the photograph you upload. The neckline, the pose and the lighting are generated around them, so a run of pendants comes back framed identically rather than as a set of one-off shots.

What makes a good source photo

A necklace photographs badly when the chain tangles or overlaps itself, so how you lay the piece out matters more here than with any other category.

• The chain laid open rather than coiled, so its length is readable
• The pendant flat to the camera, not tilted away from it
• Even light along the whole chain, not just on the pendant
• A plain surface with enough room that nothing is cropped

Where on-model necklace images earn their keep

Length and layering are the two questions customer service answers most often about necklaces, and both are answered faster by an image than by a paragraph. An on-model render sitting next to the product shot removes most of that exchange before it starts.

Because every render comes with full commercial rights, the same frame can carry a product page, a marketplace listing, a lookbook and an email campaign.