Marketplace image specs
Alibaba.com jewelry photo requirements
Size rules for Alibaba.com product images: more than 350 x 350 px. Every rule below links to Alibaba.com’s own page, checked October 20, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Image size, ratio and resolution (all product images) | Alibaba.com's product-information rules set hard upload limits: "Image specifications: the size of the image must not exceed 3MB; the image ratio must be between 1:1 and 1:1.3 and the resolution must be greater than 350px * 350px. Images that do not meet the specifications will not be uploaded to the product release interface." source | Required |
| Images must show the real product accurately | "Product images must be consistent with the text information and must accurately reflect the actual situation of the product. Unless otherwise specified, images must be clear, complete, without smear or cover." source | Required |
| No smearing or covering the product | "(1) There must not be any trace of smearing on the product or product packaging. (2) The product or product packaging cannot be completely or partially covered by items unrelated to the product, unless otherwise specified in these rules." source | Required |
| Jewelry main picture: real shot only, no computer-generated images | For the Fashion Jewelry and Fine Jewelry categories, the main picture rules say: "(1) The picture must be clearly identifiable; (2) The picture must be a real shot of the product or its packaging. A computer-generated image or model is not accepted" source | Required |
| Jewelry main picture: trademarks, design patents and model portraits | "(3) If the picture includes a trademark, it shall be your own trademark, or you have authorization from the trademark owner for use within the permitted scope and valid period;" and "(5) If the picture involves model portraits, ensure that you have obtained the model's consent and authorization for use within the permitted scope and valid period." source | Required |
| Jewelry detail images: brand tag and material certificate | Sellers must show: "(1) Brand name and product detail images showing tag with trademark (which shall be consistent with the brand name)" and "(4) For Fine Jewelry and Loose Diamonds & Diamond Jewelry products, a clearly identifiable picture of the material certificate shall be displayed on the product details page." source | Required |
| Jewelry rules enforcement | "After these Rules take effect, Alibaba.com will take actions, including but not limited to product delisting and point deductions, against non-compliant products." The rules were "made public on November 07, 2023, and take effect from November 14, 2023." source | Required |
| Use your own photos (copyright) | "you are reminded to publish images that are created by yourself or your agent. Unauthorized use of photo of another constitutes copyright infringement and shall incur penalty once reported successfully." Also: "Copying, cropping, zooming of an image of another or combining with another image are all examples of copyright infringements" source | Required |
| Watermarks | Putting your watermark on someone else's photo does not make it yours. Asked whether a seller can copy found images, "add on watermark of our company CD, and display them as our products?", Alibaba answers: "No, this is not allowed." source | Required |
| Title must match the images | Product information violates the rules if "(e) there is a discrepancy between the product name in the title and product images" source | Required |
| Duplicate listings with different pictures | Listings count as duplicate postings when "The same product is displayed multiple times in the form of different pictures". The rules add: "All duplicate product postings will be treated a severe violation of the posting rules." source | Required |
| File types, photo count and background (older official tips page) | An older Alibaba.com supplier tips page (footer dated 1999-2016) says: "Less than 3MB in size. JPEG (.jpg) Gif, or PNG format." "You can set 6 photos for each product." "You can add more phtos - max. 15 photos more in Detailed Description part." "Take clear product pictures and use mono-color background." source | Recommended |
| White background, product fill, borders and text overlays | Alibaba.com's rules set no pure-white background rule, no minimum product-fill percentage, and no specific rule on borders, text overlays or collages. The closest official rules are the ban on covering the product with unrelated items and the older tips page's advice to "use mono-color background". source | Not stated |
AI jewelry photos on Alibaba.com: what’s allowed
Alibaba.com's general listing rules do not mention AI-made or AI-edited images. For jewelry, though, the Rules on Listing Jewelry Products (in force since November 14, 2023, covering Fashion Jewelry and Fine Jewelry) say the main picture "must be a real shot of the product or its packaging. A computer-generated image or model is not accepted". So a fully generated jewelry main image breaks that rule. The rules do not say whether editing a real photo with AI tools, such as cleaning up or replacing the background, is allowed. Every product image must also "accurately reflect the actual situation of the product", and Alibaba.com says it may delist products and deduct points for listings that break the jewelry rules.
The jewelry photos that do well on Alibaba.com start as a real photo of the piece you are selling. From there, AI photo editing does the slow work: it swaps a cluttered table for a clean white or styled background, evens out the lighting, brings back the sparkle in the stones and can show the piece worn on a model. What stays the same is the piece itself, so check that the metal color, stone count and size in the finished image match what the buyer will open.
That is how Hues works. You upload your own product photo, and every image it makes is built from that photo, ready for your Alibaba.com listing.
Frequently asked questions
Alibaba.com's image size rules: more than 350 x 350 px. See the table above for the source of each rule.
Alibaba.com's general listing rules do not mention AI-made or AI-edited images. For jewelry, though, the Rules on Listing Jewelry Products (in force since November 14, 2023, covering Fashion Jewelry and Fine Jewelry) say the main picture "must be a real shot of the product or its packaging. A computer-generated image or model is not accepted". So a fully generated jewelry main image breaks that rule. The rules do not say whether editing a real photo with AI tools, such as cleaning up or replacing the background, is allowed. Every product image must also "accurately reflect the actual situation of the product", and Alibaba.com says it may delist products and deduct points for listings that break the jewelry rules.
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