Marketplace image specs
Zalando jewelry photo requirements
Size rules for Zalando product images: at least 762 x 1100 px, and 1801 x 2600 px as best practice. The main image should be on a white background. Every rule below links to Zalando’s own page, checked October 20, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Aspect ratio and pixel size | Listed under the technical requirements images "have to fulfil, in order to be accepted by Zalando" (the same block appears on the general guidelines page): "Aspect ratio (width x height): 1:1.44." ... "Best practice size: 1801 x 2600 pixels" ... "Minimum size: 762 x 1100 pixels" ... "Designer brands minimum size: 1800 x 2600 pixels" source | Required |
| File type, file size, color mode and sharpness | "Image type: JPG/JPEG" ... "Maximum image file size: 20MB" ... "Colour mode: sRGB" ... "Images should have a high resolution at any image size (correct file size but blurry image will lead to a rejection)" source | Required |
| Main image background | For the main (primary) packshot: "primary packshots must have a white background. We do accept packshot view with colours from the background colour range, but these aren't allowed as primary packshots, but as additional view only." source | Required |
| Number of images for jewelry | Jewelry needs three compliant images, and the first must be a packshot, not an on-model crop: "One compliant primary packshot to be used as catalogue view. Please note: Front crop view is not allowed as catalogue view for Jewellery and Two further compliant images" ... "Simply duplicating images to meet the requirements is not allowed and would lead to an article rejection." source | Required |
| Placement of jewelry in the frame | "For the Primary packshot, centre the article vertically and position it in the lower third of the image grid." source | Recommended |
| Jewelry detail, finish and color | From the jewelry photography checklist: "Avoid overexposure" ... "Remove any dust and make sure that there are no scratches" ... "Ensuring important details like the inside of the jewellery and fasteners are fully visible, either through images or descriptions specifying the fastener type" ... "The quality of the material must be visible: whether matt or shiny" ... "the article colour should match the colour transmitted" source | Required |
| Jewelry sets and logos | "For sets: a primary packshot is required, clearly showing all items included" ... "A back view must be available in which the fasteners of each article can be seen" ... "Brand logos are not allowed to be shown upside down" source | Required |
| Watches: CE label | "Battery-operated watches must always have a CE label. Please provide at least one image where the label is clearly visible, whether on the watch or its packaging. Automatic watches do not require a CE label." source | Required |
| Text, mannequins and other products in the image | Zalando's "don'ts" for all image views, which it says to follow "to prevent instant rejections": "Include non-English text on primary views." ... "Feature visible mannequins in mandatory packshots and model views." ... "Include unrelated products in the frame." source | Required |
| Additional (non-counting) views | Extra storytelling images are allowed but do not count toward the minimum: "They don't count toward your minimum required image count, but English text, logos and black-and-white images are permitted." source | Recommended |
| Watermarks and visible AI labels | Under labelling of AI-generated content: "We don't allow visible on-image labels like text overlays that don't show measurements or watermarks." source | Required |
| AI-generated images: quality and accuracy | "Synthetic and AI-generated content must meet our high-quality editorial and technical criteria. Zalando reserves the right to reject any AI-generated assets that break believability, feature irregularities or fail to represent the product accurately." source | Required |
| AI distortions that are not accepted | "Inaccurate representation of the article: Unnatural texture, patterns, shapes, material behavior, or finishes that are inconsistent with reality." ... "Implausible setting: Unrealistic background and lighting, unnatural reflections, wrong shadows angles or proportion errors" source | Required |
| AI-generated images: invisible marking | The section is headed "Invisible marking (required by December 2026)": "You must embed identifying data within the metadata or as an invisible watermark in the file code. Ensure metadata is permanent so it isn't stripped during upload." source | Required |
AI jewelry photos on Zalando: what’s allowed
Zalando does publish an AI rule. AI-generated images are allowed, but they must meet its editorial and technical standards, and it can reject any AI image that breaks believability, shows irregularities or does not represent the product accurately. For jewelry, this means no invented textures, finishes, reflections, shadows or wrong proportions, and the color must match the real piece. You may not put visible AI labels, text overlays or watermarks on the image, and you must embed invisible identifying data (metadata or an invisible watermark) in AI-generated files, a step Zalando lists as required by December 2026.
The jewelry photos that do well on Zalando start as a real photo of the piece you are selling. From there, AI photo editing does the slow work: it swaps a cluttered table for a clean white or styled background, evens out the lighting, brings back the sparkle in the stones and can show the piece worn on a model. What stays the same is the piece itself, so check that the metal color, stone count and size in the finished image match what the buyer will open.
That is how Hues works. You upload your own product photo, and every image it makes is built from that photo, ready for your Zalando listing.
Frequently asked questions
Zalando's image size rules: at least 762 x 1100 px, and 1801 x 2600 px as best practice. An aspect ratio of 1:1.44 (portrait, width x height) is required. See the table above for the source of each rule.
For the main image, Zalando asks for a white background. Additional images can usually show the piece worn or in a setting.
Zalando does publish an AI rule. AI-generated images are allowed, but they must meet its editorial and technical standards, and it can reject any AI image that breaks believability, shows irregularities or does not represent the product accurately. For jewelry, this means no invented textures, finishes, reflections, shadows or wrong proportions, and the color must match the real piece. You may not put visible AI labels, text overlays or watermarks on the image, and you must embed invisible identifying data (metadata or an invisible watermark) in AI-generated files, a step Zalando lists as required by December 2026.
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