Marketplace image specs

Amazon jewelry photo requirements

Amazon product images need at least 500 px on the longest side, 1500 px or more recommended. The main image should be on a pure white background. Every rule below links to Amazon’s own page, checked October 5, 2026.

Check a photo against these rules

The rules

Topic	Rule	Status
Number of images	"Every product requires at least one compliant main image. We recommend that you upload at least six additional images and one video to help customers evaluate products effectively." Variant codes: MAIN, PT01–PT99, SWCH, PS01–PS06, and the angle codes TOPP, BOTT, LEFT, RGHT, FRNT, BACK, SIDE. No maximum is stated. "Uploading an image doesn't guarantee it will be displayed on the product detail page." source	Required
Minimum size	Image size: "Minimum 500 pixels and maximum 10,000 pixels on the longest side" (Required: Yes). "Images below 500 pixels on the longest side cannot be uploaded. Do not artificially enlarge small images." source	Required
Maximum size	Maximum 10,000 pixels on the longest side. The upload-error page says to confirm the file "is smaller than 10,000 pixels on the longest side". source	Required
Recommended size (Jewelry style guide)	The Jewelry Category Style Guide (dated 03/14/2019) lists under 'Required': "Product images should be at least 1500 pixels or larger on the longest side at a minimum of 72dpi. This will enable zoom function on the website." This is stricter than the current 500 px minimum and 1,000 px zoom threshold in G1881. source	Required
Resolution / quality	Resolution "At least 72 dpi" (Required). Image quality "Clear, non-pixelated, no jagged edges" (Required). On the suppression page, "Product image is blurred or pixelated" applies to any image, not only the main image. source	Required
File types	Supported: "JPEG (.jpg or .jpeg), TIFF (.tif or .tiff), PNG (.png), non-animated GIF (.gif)". JPEG is recommended. Not accepted: EPS, BMP, PDF, and formats proprietary to one application such as PSD, Illustrator, CDR. "Remove all layers from images before you submit." source	Required
Main image background	"Have a pure white background (RGB color values: 255, 255, 255)". An image is flagged as non-white background when "There is a background and it is not pure white (RGB 255, 255, 255) with minimal shadows around the product, OR There is a visual frame, line, or border on any portion of the edges of the image". "Shadows that run to the edge of the image frame or that the product or human models cast against a… source	Required
Lifestyle main image	"We allow for a lifestyle image to be the main image in limited product types. These are: BED, BED_FRAME, MATTRESS, RUG, RUG_PAD, SOFA." Jewelry is not on the list. source	Required
Product fill	Main image: "Show the product as 85% of the image." Product Too Small, which applies to any image: "All product images must properly frame the product without excessive whitespace. The product must occupy at least 85% of the image area, making use of as much of the image space as possible without cropping the product or letting shadows run to the edge of the image." source	Required
Cropping / whole product	"Main images must show the entire product that is for sale. Images where the product touches or is cut off by the edge of the frame are not allowed. Close-up views may be added as additional image variants." G1881: "Show the entire product within the frame of the image. Do not cut off any part of the product." source	Required
Single view / single unit on main	"Only show the product once in the image. For example, show the front only, and not both the front and the back in the same image." "Show only one unit of the product and any accessories that are included with the product." The text/graphics page adds: "Products with multiple pieces must be relative in size, with no one piece enlarged." It also prohibits "Images that are composites of multiple images of products… source	Required
Accuracy / realism	Main image: "Accurately represent the product as a realistic, professional-quality image. The image should accurately represent the real scale, quantity, and color of the product." No placeholders. All images must "Accurately represent the product that you're selling" and "Match the product's title." source	Required
Text/watermarks/logos	Applies to the main image and swatch: "No text, logos, borders, color blocks, watermarks, or other graphics covering the product or in the background." Also prohibited: "Images that contain graphics that extend outside the product area as though pasted into the photo". In ANY product image: "Claims about the product, such as warranties, regulatory approval, or promotions, are not allowed... This includes… source	Required
Prohibited badge words in images	"Images must not contain any of the following words, acronyms, or phrases: APPROVED, CERTIFIED, FDA, DOT, USDA, EPA, UL, NSF, GLUTEN, LEAD FREE, ENERGY STAR, ISO, FC, FCC." Free-gift, sale and warranty or guarantee claims are also banned. "Selling partners who add this type of content to their images are subject to additional enforcement actions." Relevant to jewelry badges such as 'lead free' or 'certified'. source	Required
Props / jewelry attached to objects	Propping: "Additional elements that are not part of the product being sold must not be added to main images. Wallet contents such as cards or photographs must not be included, and jewelry must not be shown attached to other objects." G1881: "Don't show accessories or any props that aren't included with the product and could confuse the customer." source	Required
Packaging / gift boxes / tags	"No elements of a product's packaging, including boxes, bags, or cases should appear in the main image. Products must be removed from their packaging to be imaged." G1881 makes one exception: packaging may appear when it is "an important product feature (for example, a carrying case or gift basket may be included)". On the suppression page, "brand or swing tags" on the main image are a suppression reason. source	Required
Human models (main image)	"Main images that show products on human models are not allowed, except for adult apparel. This applies even if the model is obscured by image blur, lighting, or other garments." The suppression table applies 'Human model' to "Any main image in Softlines, such as Kids, Baby, Shoes, Luggage, Watch and Jewelry, except Adult Apparel". source	Required
Mannequins / busts	Main image: "Don't show any part of a mannequin, regardless of the mannequin's appearance. This includes being clear, solid-color, flesh-toned, framework, or on a hanger." The 2019 Jewelry Style Guide also prohibits "Product images photographed on mannequin". source	Required

AI-edited and rendered images on Amazon

Amazon does not ban AI-generated or AI-edited product images; its rules are about the result. The main image must be a realistic, professional-quality image that accurately shows the product, and synthetic images that represent the product realistically are treated like photos. If an image shows photorealistic people generated entirely by AI, the seller must tag the file as containing a synthetic performer.

Whatever a marketplace allows, buyers return jewelry that does not match its photos. Start from a real photo of the actual piece, keep the metal, stones and size accurate, and use editing for the background, lighting and presentation.

Frequently asked questions

Amazon's image rules call for at least 500 px on the longest side, 1500 px or more recommended. See the table above for the source of each rule.

For the main image, Amazon asks for a pure white (RGB 255, 255, 255) background. Additional images can usually show the piece worn or in a setting.

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