Marketplace image specs
Lazada jewelry photo requirements
Size rules for Lazada product images: at least 330 x 330 px, and 1000 x 1000 px recommended for the Buyer Promotion image. Every rule below links to Lazada’s own page, checked October 5, 2026.
The rules
| Topic | Rule | Status |
|---|---|---|
| Minimum / maximum size (main product images) | Main Product Images: "Image Resolution: between 330 x 330 pixels and 5,000 x 5,000 pixels." source | Required |
| Max file size (Seller Center) | Main Product Images, Buyer Promotion Image, Long Image and Variant Images: "File Size: Maximum of 3MB." source | Required |
| File types / max file size (API upload) | UploadImage: "Allowed image formats are JPG and PNG. The maximum size of an image file is 1MB." The same page's error solution says: "Please make sure your image size is less than 5000*5000px and file size is less than 3145728B." source | Required |
| Aspect ratio / recommended size (Buyer Promotion square image) | Buyer Promotion Image, used in search results, recommendation pages and promotions: "Number: Only 1 Buyer Promotion Image per product. Image Resolution: minimum 330 x 330 pixels; 1000 x 1000 pixels recommended. File Size: Maximum of 3MB. Aspect Ratio: 1:1 (square image)." source | Required |
| Number of images (main product images) | Main Product Images guideline: "Number: Maximum of 8 Main Product Images." These are "the main images that will be displayed on the Product Display Page." source | Required |
| Number of images (system-enforced maximum) | CreateProduct error CHK_IMAGE_MAX_ITEMS: "Upload a maximum of 8 pictures". Product-creation guide: "The Image field in the Images property must be of the array type, with a maximum of 8 images passed into each Image field." The MY upload guide adds: "Up to 8 photos can be added for each listing." source | Required |
| Number of images (technical minimum) | API error BIZ_CHECK_MAIN_IMAGE_REQUIRE: "Please add at least one main or SKU image of the item. lazada does not allow uploading items without images." The PH Content Score article says: "Technically, only 1 image is mandatory for your product to start selling and live on the website. Yet we encourage you to upload more than 1 image for each variant and recommend you to upload min. 3 images." source | Required |
| Image hosting (API) | "Only Lazada image URLs are allowed, no external URLs." Also: "External image URLs or local images cannot be used directly when creating or updating products". They must first be converted to Lazada image URLs. source | Required |
| Main image content | Main product image: "Feature the main product"; "Do not include any 'before and after' comparison images, and/or testimonials"; "Do not include irrelevant images, including any overclaiming or exaggerated claims or 'effects'"; "Do not use an animated image (e.g. media in GIF or video format)". Seller content must be "complete, accurate, and not misleading". source | Required |
| Text/watermarks/logos (promotion images) | Buyer Promotion (square) Image and Long Image: "No watermarks, borders, or marketing copy visible." source | Required |
| Text/watermarks/logos (off-platform promotion, QR codes, LazMall marks) | Seller content must "not promote or refer users to non-Lazada platforms, whether through links, QR codes, embedded hyperlinks, or otherwise". Not allowed: "Promoting products on other platforms by embedding such information in images or descriptions", and "Displaying the LazMall logo, badges, or any similar marks in their store name, product images, descriptions, videos, livestreams, or promotional materials when… source | Required |
| Variant (SKU) images | Variant Images: "Number: Maximum of 8 images per variant. Note that the first variant image will serve as the SKU's thumbnail or preview image. Image Resolution: between 330 x 330 pixels and 5,000 x 5,000 pixels. File Size: Maximum of 3MB. Aspect Ratio: 1:1 (square image)." source | Required |
| Variant (SKU) images: all-or-none, no duplicates | API: "If you upload a sku picture then all sku must be uploaded". The API also rejects duplicate main images (BIZ_CHECK_MAIN_IMAGE_DUPLICATE): "Main image has duplicate. Please remove to continue". source | Required |
| Thumbnail image removed | "Thumbnail Image will be removed permanently and meanwhile you can use the 1st SKU image to achieve the same performance." No new thumbnails were allowed after 1 July 2023. After 17 July 2023 "system will automatically migrate all existing thumbnail images to the 1st SKU image." source | Required |
| Accuracy: images must match the delivered item (incl. variants) | "The product delivered to the buyer must accurately match the description, images, specifications, and is accurate, clear, complete, and not misleading." Item-not-as-described "may include differences in color, pattern, texture, size and features". "Accurately match your Product Title, Product Image and description to your item." "Variant Name and Variant Image must clearly describe the specific product variant."… source | Required |
| Copyright / use your own photos | Copyright infringement "includes but is not limited to (1) using photos found from online search engines or other websites (even if edited)". Remedy: "Replace the photos and upload your own photos." Penalties go up to "Product Locked + Up to 48 points". source | Required |
| Copied / duplicated images and listings | "Sellers also should not imitate or copy images, product descriptions and other product related content from another listing or store." "For products with multiple colours, sizes or options should be listed as variations of the same product and not a separate listing." Enforcement includes NCPs, "with up-to 48 points issued for repeated and severe violations." The MY misleading-content policy also bans… source | Required |
| Props/models (nudity, poses, mannequins) | Not allowed in images or videos: "Explicit content (nudity, obscenity)", "Sexual model poses", "Micro underwear/ bikini displayed with models". "You can opt to shoot your products with the use of a mannequin." "Always shoot images in 'good taste'." source | Required |
| Jewelry-specific rules (click-bait imagery in ads) | Sponsored Solutions creative rejection reasons include "Click baiting: Misleading keywords or images related to either gibberish or sexually suggestive content in order to lure traffic. Below are violating examples that selling bracelets and necklaces but using bikini images to lure traffic." Also not allowed: "Use of public figures/TV programs image", images with low aesthetic value, and personal contacts,… source | Required |
| Jewelry-specific rules (pre-loved / used items) | "Sellers must utilize their own product images for these listings." "Product images must clearly show the use condition of the product", including "Use Condition/ Defects of the product (if any) – Ex: scratches, stains, dents". Inclusions "should also be included in one of the product" images. source | Required |
| Manipulated media (renders, CGI, AI) | Content is not allowed if it "(1) is manipulated or shares fake news, deep fakes, or misinformation". "Lazada does not allow Users to share false, misleading, or overclaimed information or to manipulate the media to mislead others in any manner, whether intended or not." source | Required |
| File types (Media Center) | Upload from URLs: "suggested types are .jpg, .webp, .png, .mp4, .mkv, .mpeg". FAQ: "We suggest to have your files in .jpg, .png and .webp". source | Recommended |
| Main image background (Buyer Promotion square image) | Buyer Promotion Image: "Recommended Background: Plain white." No background rule is stated for ordinary Main Product Images. source | Recommended |
| Aspect ratio / size (Long Image, 3:4) | "For products listed under the Fashion category, a Long Image can be uploaded alongside the Square Image." Guidelines: "Image Resolution: 750 x 1000 pixels recommended." "File Size: Maximum of 3MB." "Aspect Ratio: 3:4." "Recommended Background: Plain white or natural background." "No watermarks, borders, or marketing copy visible." Long images can be auto-generated "based on the first image of each product… source | Recommended |
AI jewelry photos on Lazada: what’s allowed
Lazada does not ban AI-generated or AI-edited product images and does not ask for them to be disclosed. It offers AI tools itself, including AI model images for fashion and a background remover that turns the background white. Its misleading-content and product-quality rules still apply: the piece the buyer receives must match the images in colour, texture, size and features, so an AI image of jewelry has to show the real metal, stones and finish.
The jewelry photos that do well on Lazada start as a real photo of the piece you are selling. From there, AI photo editing does the slow work: it swaps a cluttered table for a clean white or styled background, evens out the lighting, brings back the sparkle in the stones and can show the piece worn on a model. What stays the same is the piece itself, so check that the metal color, stone count and size in the finished image match what the buyer will open.
That is how Hues works. You upload your own product photo, and every image it makes is built from that photo, ready for your Lazada listing.
Frequently asked questions
Lazada's image size rules: at least 330 x 330 px, and 1000 x 1000 px recommended for the Buyer Promotion image. See the table above for the source of each rule.
Lazada does not ban AI-generated or AI-edited product images and does not ask for them to be disclosed. It offers AI tools itself, including AI model images for fashion and a background remover that turns the background white. Its misleading-content and product-quality rules still apply: the piece the buyer receives must match the images in colour, texture, size and features, so an AI image of jewelry has to show the real metal, stones and finish.
Related tools & specs
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Jewelry background removal
Put the piece on a clean white or styled background from your own photo.
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